Email summaries can be useful for in some cases, but may not be visible to all users in all templates.
When a preview is rendered, if you have an email summary, we will tell the Email Client to use the summary text you provide. However, not all email systems implement this.
In some of our templates we also use email summaries.
In some email systems, including specific configuration of Microsoft Outlook, the summary is visible below the subject line.
What makes a good email summary?
- Don't use clever language, there is not enough room.
- You have 5-8 words of space available
- Be direct, tell the person either what the email is for
- Or summarize why they received the message if it's your first communication. For example, if the email is in response to a web site form, then say "In response to your quote request."