If you're using the system effectively you're sending a lot of email, probably more than one email per customer per month.
What you'll learn as that over time email addresses change. Mailboxes fill up. Or some just get closed down entirely.
We give you a couple tools to work with these.
Finding Invalid Emails in Segment Builder
Open the accounts tab and create a new Segment. Use a simple Rule,
Email Health Status
Undeliverable and you'll get a list of email addresses that we can no longer send to.
You could go through this list by hand and reach out to your customers to see if they have an updated email address.
Automating Agency Workflow
Imagine if anytime an email address went bad in the future your CSR got a notification to reach out to the customer and get a new email. We make that easy. You can find exactly this Campaign in the Campaign Library under the Advanced section.
I'll go through the basics here. Leveraging the Segment above we create a Sequence that Matches When an
Email Health Status changes to
Undeliverable and then we automate sending a brief email to the CSR.