The goal of the Policy Premium Change Event is to surface when there are premium changes at the time of renewal. Fuse will try to ignore premium changes related to policy changes in the middle of a policy term.

We prioritize safety over accuracy. What this means is if we are not sure the data is good, we'll err on the side of not launching the trigger rather than launching it. For example, if at one point the premium values are blanked out, and then they come through again, we don't trigger a rate increase. We require that the previous and next values are not $0.

Policy Premium Rate Change Event

To select the "Policy Premium Change" sequence, you will want to create a custom campaign and choose this event from your Sequence Event configuration:

  1. Create a custom campaign
  2. Add a Sequence of Steps
  3. Make the sequence "In The Future" and click "Add/Edit Triggers," and then "Add Trigger" When:

4. Choose the Premium Rate Change Event. There, it will let you choose whether you're looking for an increase or decrease, and by what percent:

Policy Premium Rate Change Merge Fields

This event comes with extra fields available for your Postcards and Emails. This data can be merged in:

  • Any field from the policy affected by a rate change
  • Change (a percentage, such as 25%)
  • Previous Premium (dollar amount, such as $800)
  • New Premium (dollar amount, such as $1000)
  • Direction (increase or decrease)

What the merge fields look like:

An example after merging:

Policy Premium Change

This event requires per policy messaging. So if you choose this event, every policy that matches the criteria will add them to the Sequence.

You can filter who you want to trigger this event for based on any of the policy data, including Carrier or Policy Type. Just add a filter including a Policy Group and your relevant criteria.

We restrict this event to Active Policies whose previous and new rate values are not equal to $0.


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