How Insurance Agents & Brokers Use Social Media Videos to Create Engagement

Using social media videos to created a company persona and engagement.

Why We Love Social Media Videos That Create Engagement

If you haven’t thought about sharing videos on your social media, you could be missing out on an opportunity to build stronger relationships and engagement.

Many times when you think of videos, you probably think of YouTube. While YouTube is also a great platform, using shorter videos on your social media platforms is also very important!

From community involvement to promoting local businesses, creating and posting videos on social media platforms are a great way to create engagement and an emotional connection with viewers.

Building Your Persona and Engagement

I think we have all seen the Chewbacca mom on Facebook. This video originally started as a Facebook Live video but grew to be a viral Facebook and YouTube video, with 8,934,260 views to date. In a 4 minute video, our Chewbacca mom created an emotional connection with viewers. After all, she had a great laugh!

What About Insurance Videos?

By using insurance videos on social media, you have the opportunity to promote commercial clients, engage existing clients and prospects, plus grow your social media audience.

Our friends at Joyce, Jackman & Bell Insurors built a video testimonial featuring one of their clients, Maiolatesi Wine Cellars. In this video we see how niche marketing works, the importance of being the expert in an industry, and providing complete protection for your clients.

By tagging the Wine Cellar and the owner, this video was shared with their friends and followers. In this instance, you are promoting the business and the insurance agency, which creates a win-win situation.


What makes a great business video?

According to Cyndia Knapic, head of Animoto for business the keys to a successful video are:

  • Sufficiently informative for viewers to understand.

  • Digestible for viewers to easily enjoy and share.

  • Timely enough to be part of a larger conversation.

  • Attention-grabbing in the first few seconds.

  • Relatable with viewers.

Go Behind the Scenes

Whether it is an event at the office, a tour of your office, a special celebration or behind-the-scenes downtime, showing the fun side of your insurance business can be an effective way to build a stronger relationship with your clients and prospects.

An insurance tip of the week is another way to use video and showcase different members of your team. It allows you to be an expert in the competitive insurance industry.

Showcase Your Contests and Promotions

Having a contest for your office and featuring it on Social Media can create engagement and excitement. By sharing videos of spinning wheels and drawings to choose winners of contests gets your company noticed. Think about promoting your referral contest through videos and social posts. You can explain how your referral program works in a short video!

In a few easy steps, you can create a video that showcases your office, community and/or local businesses.

  • Choose a topic and location for your video.

  • You can even use a Smart Phone for taking the video

  • Find online tools to help create and edit the video like Canva, Flipagram, and Splice.

  • Post your video and share it, have your team like and share too!

  • Use your YouTube channel to upload and the videos and create a playlist so they are easy to find!

  • Tag locations and businesses that are part of the video.

Promote Community Events and Charities

There are many opportunities to get involved with your community and charities through videos. Think of organizations that are near and dear to your heart, or that you or your staff are involved in. Community involvement and charity support is a great way to show you care and the added benefit of recognition. Promoting your community event through video on Facebook and Google+ can help get the word out for the event. Don’t forget to tag the location and event or charity!

At Agency Revolution we adopt a family at Christmas. We have had the pleasure of giving to multiple families in need. For us, the feeling of making a difference to this family warmed our hearts! The difference that you can make to a person, a family, or a group can be amazing.

Here are a few ideas on charities that could use your help!

  • Humane Society

  • Boys & Girls Club

  • United Way

  • Adopt a family at Christmas

  • Food Banks

  • Mentor for a High School

  • Sober Graduation Party

How Long Should Your Social Media Video Be?

Studies now show that the average attention span is 8 seconds (crazy huh?). You can find short video content streamed to us in many different ways. Vine videos are 6 seconds, Instagram videos are 15 seconds, while videos on Facebook and Google+ are in the 2-3 minute range.

Short videos are snack-sized and easily consumed, especially on mobile devices. Keeping your videos to the point and fun will keep your engagement up.

Even More Benefits To Social Media Videos

Video is a great way to connect with your clients and prospects. Social networks know that videos are rick content and rank higher in their algorithms. Social media videos also show a strong ROI.

Some great stats according to Hootsuite:

  • Facebook has 8 billion average daily video views from 500 million users.

  • Facebook sees 100 million hours of daily video watch time.

  • Periscope users watch 40 years’ worth of video every day.

  • Snapchat daily video views surpassed 8 billion in January 2016.

  • 72 percent of businesses who use video say it has increased website conversion rates.

  • 74 percent of all internet traffic in 2017 is projected to come from video.

Developing an online video social presence for your insurance company can get attention and engagement.

Some of our clients have seen their Facebook page likes grow over 100% in a matter of months, just by including videos on their profile. With 700 to 5,500 views per video, your message and your office persona can make an impact on your engagement.

Some great videos I have seen include a weekly video series #WhatsUpWednesday, a trending #ManequinChallenge, #WisdomWednesday, #WhatsTheWord, and a toilet paper fundraiser for a woman’s shelter.

There are so many opportunities to let your office personality shine!

Jill Berroth is the Digital Marketing Specialist for Agency Revolution. She has worked at Agency Revolution for over 6 years. Jill provides Professional Services to our clients focusing on their digital presence and engagement through websites and our automation software.