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Modifying Content to Improve Your SEO
Modifying Content to Improve Your SEO

Modifying your website content to improve SEO

Kevin Watkins avatar
Written by Kevin Watkins
Updated over a week ago


  • Homepage Content Minimum Requirement: 500 Words Minimum

  • Content for Personal Lines Minimum Requirement: 300 Words Minimum

  • Content for Commercial Lines Minimum Requirement: 600 Words Minimum

  • Content for Research Center Articles Minimum Requirement: 800 Words Minimum

  • Number of words that should be used when writing city-specific landing pages (content creation) = 300 minimum

  • Number of words that should be used when writing for state-specific landing pages (content creation) = 600 minimum

  • Number of words that should be used for landing pages when creating content for a national presence = 1000 minimum

How Modifying Your Content Can Improve Your SEO

Rewriting your content sounds boring, and it is. It is also a lot of work, but it can help move you to the top of Google. Search Engines tend to reward unique content therefore the process of modifying our templated articles can be the difference between making big bucks online or making peanuts. The quicker you realize the power of rewriting content, the quicker you will be on your way to better search results.

Google suggests that your content be unique across the internet. If it suspects any of your content is "duplicated" elsewhere, it may lower your rankings. Fear not - we have 'protected' your content with Canonical Tags admitting to the Search Engines that we know it is duplicate content until you have a chance to modify your content (Research Center Pages & possibly some Quote Pages, not part of your custom 9 pages.)

Rewrite Content Quickly

Rewriting content quickly will help you maximize your potential income. This does not, however, mean you should sloppily rush through. Rewriting an article should only take you a few minutes, depending on its length. The balance you are trying to strike here is reusing as much of your previous work as you can, without upsetting the search engines with duplicate content. The method we found most effective is very simple. Just follow these steps:

  • Rewrite your articles title and/or headline

  • Rewrite the entire first paragraph. It only has to be 3-5 sentences. A claim story is a great way to begin an article.

  • Rewrite the entire last paragraph

  • Use your keywords as Anchor Text and an internal link to your other insurance niche pages.

  • Localize the content from top to bottom by adding city and state to the content.

  • Finally, add a few new sentences in your middle paragraphs

Note: This is only for very quick rewrites. If you have time, use the following more in-depth method it is far more reliable.

How to Rewrite Articles

If you have the time, the following method of rewriting an article is ideal. This should take anywhere from 15-20 minutes but guarantees that all of your material is original. This will be beneficial not only for your search engine rankings but for your readers as well. Always make sure you are focused on the reader, good content keeps people coming back.

  1. Read the entire article again. As time passes you may not fully remember what the article was about. Having the entire context of the article fresh in your mind should benefit you immensely when rewriting.

  2. Create a new, catchy headline. The headline is very important. Make sure you have a clear, benefit-driven title that will grab the reader's attention and include a keyword that you are trying to rank for (ie. Home Insurance, Bend Car Insurance, Oregon Contractors Insurance).

  3. Perfect your subheading and introduction. Your subheading and a brief introduction to what your article is about should be dense with keywords about your article. Search engines love subheadings and introductions because it is a concise description of what the article is about.

  4. Bold and Italicize. If you bold and italicize your keywords once or twice in your article, it provides a very small boost in search engine rankings.

  5. Split your article into multiple sections. If you break your article up into 2-3 sections with new keyword-rich headlines for each, you will make your article more pleasant to both the viewer and to the search engine.

  6. Add a simple list. Break your article up with a simple bullet-pointed list related to the content of your article. People like lists because they are easy to read and search engines like them because you are offering even more information to the reader. If it is possible to create any sort of list for your article, then do it! Lists are very easy to create and they offer more unique content.

  7. Fully rewrite the last paragraph. Create an entirely new final paragraph summarizing your article. The less duplication the better.

  8. Prompt a Call-To-Action from the reader at the end of the article. (ie. "Call", "Email", a button) This can simply be linking back to your blog, another article, or to the top of the page to fill out the quote form. Good articles convert traffic into sales.

  9. Add links throughout your article. Find and add relevant links throughout your article, don't overdo it, but make sure your article links to plenty of relevant content within your own DIO. This really adds value and depth to your article.

  10. Review your article before publicizing. Sometimes when rewriting content, you will make grammar errors and other simple mistakes because you are trying to reword things. This is a normal problem most writers have and can be resolved by simply doing a quick review of your article and reading it to yourself.

One Last Note

When rewriting articles, make sure you focus on keywords. Keywords are everything and you can do research for free using Google's keyword ad words tool.

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