Show the human side with website personalization.
This one is a total wow factor. The Forge website platform includes Hello Producer, which allows you to use special links to show your photo, name, email address, and phone number across the entire site. It’s a great way for you to maintain your relationship with prospects and clients while also reinforcing the personal touch your agency offers.
Please note that Hello Producer is available on Forge Premium subscriptions.
The table of contents.
Here’s what we’ll cover throughout this resource on using Hello Producer on your Forge website.
Make prospects and clients remember your name.
Hello Producer is impressive but surprisingly simple to use. We can set up a Hello Producer tag for anyone in your agency at any time. To use Hello Producer, just navigate to the page you wish to share and add your tag to the end of the address. For example, /#ellat. Then copy that link and paste it wherever you need it to go, whether in an email, on social media, or anywhere else. That’s it!
Your website is instantly personalized.
When someone clicks the link, the entire website is personalized! Not only does the Hello Producer tag appear in the URL bar up top, the phone number changes to your direct dial, and your name, picture, and contact information appear in the bottom right corner!
The site visitor can browse the agency website and even come back tomorrow, and your personalized contact information still appears. It’s saved for up to three days after the link is first clicked. Pretty slick! And, if they complete a form, the submission comes into the agency with your contact information attached to it. That way, the agency knows to give you production credit or to simply forward the submission to you to handle.
Hello Producer helps clients and prospects get to know you.
Build relationships with Hello Producer.
Insurance is a business built on relationships. Not too long ago, policies were bought and sold in person, and word of mouth referrals were key. But as the world becomes increasingly digital, agencies need to be found online, email communications are the norm, and sitting down together to fill out an application is practically a thing of the past. Hello Producer offers personalization that helps foster those relationships that are so vital to the industry.
Clients want to feel special, and when they visit your site using a link with a Hello Producer tag, they’ll feel like you know who they are. If they want to contact you, they know they can reach you directly. More than anything else, they want to know they have someone they can turn to who will be familiar with their policy and personal situation. The ability to build relationships is what sets independent insurance agencies apart from the huge direct writers.
Personalization helps you stand out as an independent insurance agency.
What are shares and impressions?
When a person visits your site for the first time using a Hello Producer tag, it is recorded as a share for that producer. Every time someone visits the site with that tag, even if it’s not their first time, it’s recorded as an impression. The higher those numbers, the more Hello Producer is being utilized!
Become unforgettable while you sell.
Improve communication.
The last thing you want is to have a great call with a prospect, just to have them forget who you are. Follow up with your a personalized link containing your Hello Producer tag to make getting back in touch with you simple.
Show your face.
People love to feel like they know who they’re talking to or emailing with. When they view your site with your Hello Producer tag applied, they’ll see your face smiling back at them!
Get production credit.
When someone submits a form and your Hello Producer tag was in use, the form will be attributed to your tag. Agencies can use this to give production credit to the correct person.
Up your customer service game.
Hello Producer is not just for sales, and it’s not just for producers, either. This feature is excellent for your customer service staff to use, too.
Personalize signatures.
Your service staff is interacting with clients all day long. Add a link to your website in all email signatures and include the person’s Hello Producer tag. Your clients will love knowing a real person is there to help!
Build relationships.
Whether clients are old or new, Hello Producer is perfect for building and maintaining personalized relationships. The more names and faces they are familiar with, the more clients will feel valued by your agency.
Avoid confusion.
When clients have your direct contact information handy, they know who to reach out to when they need assistance. This avoids wondering who is servicing which client and having to ask around to direct a call.
For sales and service, Hello Producer can be a game-changer.
You’ll love how easy it is.
Your Forge Dashboard has tools built in to help you manage and utilize Hello Producer. Log in to Forge Dashboard on your website, then select Hello Producer from the Features menu. From there, you have access to a couple of helpful tools. First, you can easily see who has a Hello Producer tag set up and what it is. If someone has a tag but is not active, you can see that as well. For those with large teams, you can easily search for people by name.
Dashboard also offers a leaderboard of sorts, and some agencies make a competition out of who can use their Hello Producer tag the most.
Frequently asked questions.
Find answers to some of the common questions we hear from agencies about Hello Producer.
How do I know if I have Hello Producer set up?
Hello Producer is available to all Forge clients. You can find out who in your agency has a Hello Producer tag by logging in to Forge Dashboard on your website.
What if someone is missing or information is incorrect?
If you find that there are team members who do not have a Hello Producer tag, you can submit a request directly through the website. Or, if you discover that team members needed to be updated, added, or removed, we can help with that as well. Just click on the “Manage Team Members” link and submit the appropriate request.
How long does personalization last?
When someone uses your Hello Producer tag, the website will continue to show your contact information for up to three days.
What pages can I use Hello Producer on?
All of them! Simply add your Hello Producer tag to the end of the URL on any Forge page, then copy and paste the new link into an email, on social media, or anywhere else.
Why should I use Hello Producer?
First, clients love the personalization, and they’ll be happy to have your contact info front and center. Also, if a quote request comes through with your Hello Producer tag attached, your agency will know this is your prospect so production credit can be applied.
Make your mark with Hello Producer.
It’s time to make it happen! Hello Producer benefits your agency when you use it, so be sure to add your tag at the end of every link you send out. Whether it’s in the body of your email, your email signature, or any other communication, it should become habit to include it. Also consider updating business cards and other print materials to include personalized tags.
Hello Producer enhances the client and prospect experience by connecting people on a personal level. Stand out among the competition and never let anyone forget your face!
Need more assistance? Reach out to our Client Experience team at team@agencyrevolution.com or (800) 606-0477.