Your website is your marketing hub.
74% of consumers begin their search for insurance online. That statistic alone should make clear how important it is to have a website that attracts visitors. But more than that, you also need the means to keep them there long enough to learn about who you are and why your agency is the right choice. Clickable Coverage, one of our favorite features of the Forge website platform, is an innovative sales and educational tool designed to do just that.
The table of contents.
Here’s what we’ll cover throughout this resource on using Clickable Coverage on your Forge website.
What is Clickable Coverage?
Clickable Coverage is a series of interactive industry and coverage-specific graphics that outline various risk factors and insurance solutions impacting individuals and businesses. These images are professionally designed and feature well-researched insurance information to create a total wow factor for clients and prospects. By offering a friendly and approachable way to learn about insurance topics, it’s easy to focus on the business and personal coverages that matter most.
What are the benefits of Clickable Coverage?
First and foremost, Clickable Coverage is a ground-breaking educational tool. It offers value to website visitors from the moment they reach the page by providing information specific to their needs. They are put in the driver’s seat with the ability to click around at their own pace. The content also shifts the focus from price to the value of having the right coverage, all while showcasing your agency’s expertise.
Most people have very basic knowledge about insurance, but a lack of understanding the more complex parts could leave them exposed to significant risk. And while an insurance agent can get into those nuances when they speak with a prospect, Clickable Coverage can offer answers to questions some folks don’t even know to ask.
Professionally designed and written, Clickable Coverage is a total wow factor!
Increase time spent on page.
Another important benefit of Clickable Coverage is how it increases the time spent on the page. People will often leave a page that looks like a wall of text or is otherwise overwhelming. If you were to take all of the information in each Clickable Coverage graphic and simply write it out in plain text, most would not stay to read it thoroughly. Consequently, the average time spent on a regular webpage is around ten seconds.
However, when that same information is presented in smaller bites and an interactive format, people tend to read it all. It’s human nature to want to click on all those flashing yellow hotspots. The average time spent on a webpage with a Clickable Coverage graphic? A whopping six minutes and twenty seconds!
Clickable Coverage offers educational value and increased SEO rankings.
Clickable Coverage can improve SEO.
Clickable Coverage also benefits SEO in two ways. First, the content associated with each graphic is keyword-rich and specific to the appropriate industry or coverage. It’s written to grab the attention of the folks you’re looking to reach. And remember that stat we just mentioned about the amount of time spent on the page? Well, Google is increasingly looking at that metric as a way to gauge value. The longer a visitor stays on your page, the better the content must be, and Google responds by increasing your search ranking. Want to see it in action? Check out this sample hotspot below!
Explore all Clickable Coverage graphics.
We know you’re eager to see what Clickable Coverage is all about. Below is a link where you can access all of the Clickable Coverage graphics available. Don’t be shy; select a topic from the dropdown menu, click on those hotspots, and try this effective tool out for yourself!
Access our library of Clickable Coverage graphics!
How can Clickable Coverage be used as a sales tool?
Book meetings.
When you’re emailing a prospect to set that first pitch meeting, send them a link to a relevant Clickable Coverage graphic to show you understand their needs.
Email graphics.
When you send your follow-up email after a meeting, include a link to a graphic that suits the prospect’s needs or business industry.
Improve annual reviews.
Your annual review email offers you an opportunity to cross-sell. Add a link to a scene that illustrates coverages the client might want to consider.
Upgrade presentations.
If you’re sitting down with a client or prospect, pull up an applicable Clickable Coverage scene to illustrate pertinent coverages.
Provide education.
Find hotspots that explain why your clients need certain enhancements or endorsements on their policies.
Incorporate Clickable Coverage in non-sales ways as well.
Clickable Coverage is so much more than a tool to bring out at sales and renewal meetings. It’s easy to incorporate it into various aspects of your business. Here are a few of the ways we’ve seen agencies use Clickable Coverage.
Automate sharing.
From customer service to account managers, anyone in contact with clients or prospects can easily spread the word about Clickable Coverage.
Display socially.
To widen your reach on various social media platforms, try sharing a post with a link back to a Clickable Coverage graphic. Use relevant hashtags for the industries and coverages you target.
Educate internally.
If someone on your team is new to the insurance industry, have them sit down and review all the graphics. Not only will it help them understand the coverages necessary in each industry, but it will also broaden their knowledge of common insurance terms and concepts.
Use Clickable Coverage for sales, social media, and more.
Manage Clickable Coverage on your Forge website.
Forge Dashboard offers an easy way to learn more about our complete library of Clickable Coverage graphics. When you log in to Forge Dashboard on your website, you can easily see what scenes are active on your site. Is there an inactive scene you’d like added? Not a problem? You can get that started on Dashboard too.
But that’s not all! When you click into each graphic, you’ll be able to see it live, identify and read all hotspots, and find where the graphic is located on your website. And, we’ve even drafted an email you can copy containing the link to that page, making it easier than ever to share the graphic with others.
Frequently asked questions.
There are some questions we get asked pretty frequently when it comes to Clickable Coverage, so we put together a list of the ones that come up most often.
- Which Clickable Coverage graphics are available to me?
- Forge clients have access to all Clickable Coverage graphics. You can choose any or all all of them depending on your agency’s specialties.
- Will more graphics become available?
- We are adding more content all the time! We usually announce new graphics via email and social media, so keep an eye out.
- There's a graphic available, but I don't have it on my site. What can I do?
- Simple! You can send a request to our Client Experience team through Forge Dashboard, and we’ll be glad to help you out.
- I need a Clickable Coverage scene that you don't offer. Can you make it?
- If you serve clients in a particular industry and would like us to add a Clickable Coverage scene for it, let us know! If it’s a good fit for our platform, we’ll consider creating it. If it’s not a good fit, a custom graphic may be an option. Reach out to the Client Experience team to find out more.
We’ve got you covered.
We find that the best way to get the most out of Clickable Coverage is to use it. That could be through links in emails, posting on social media, or reviewing it during a meeting, but be sure to let clients and prospects know it’s there. Build excitement by encouraging folks to click the hotspots and learn. And as we noted above, there are numerous ways to incorporate Clickable Coverage into your day to day, no matter if you’re in sales, service, or elsewhere, so try them out!
We’ve curated our Clickable Coverage library to cover the most common industries and coverages. Whether you specialize in personal insurance, business insurance, or employee benefits, there are topics available. Is there something you’d like to see? Reach out and let us know!
Manage Your Website on Dashboard
Log in to the dashboard to manage your website, use our tools and features, and learn more about Forge.
Need more assistance? Reach out to our Client Experience team at team@agencyrevolution.com or (800) 606-0477.