Leverage the power of videos.
Videos are an incredibly powerful tool. Combining spoken words, music, text, graphics, and engaging imagery, videos can convey information in an easy-to-digest manner that people gravitate toward. With the Forge website platform, you can leverage a suite of videos focused on insurance and related topics.
The table of contents.
Here’s what we’ll cover throughout this resource on using the Video Library on your Forge website.
What is the Video Library?
The Video Library is a collection of short videos designed to help your clients and prospects understand insurance better. The topics range from why using an independent insurance agent is a smart choice to covering specific content around life, home, or auto insurance and more. They are professionally developed and feature lively music to keep your audience engaged. You can decide which videos to include on your website, as well as their placement.
Why does video matter?
Video content is very appealing to consumers. Study after study shows that people engage with video more frequently and take more actions because of them. Roughly two-thirds of people say they’d rather watch a video than reading text, and many report that they feel videos help them understand information more easily. Video can increase the conversion rates in ads and landing pages, and increase click-through rates in emails as well.
Armed with this information, marketers in nearly every industry are increasing their use of video to promote products and educate others, including insurance. As such, your clients and prospects expect to see videos on your website, social media, and other communications. The more accustomed people are to watching videos to learn about products and services, the deeper the need to meet them where they are. Simply put, if you’re not using video as part of your sales and marketing strategy, you’re missing out.
Consumers want and expect to see videos to learn more about products and services.
The Video Library is good for your website.
As the saying goes, content is king. Web crawlers are used by search engines to review sites for a number of factors, including how frequently your website content is updated. By adding new content to your site, you draw the attention of the web crawlers, which could result in better indexing and higher rankings in search. Adding new content to your website keeps things fresh and lets search engines know your business is active.
The quality of your content also matters. When people visit your website and like what they see, they’re more likely to hang around. Time spent on the page and increased engagement with the content tells Google and other search engines that your content is worth reading. It makes you more of a credible authority on the subject matter, which will bring more visitors to your site. Improving SEO is a long game, and adding new content, including video, can be a useful part of the strategy.
Using the Video Library can indirectly impact your SEO.
Video is effective.
We know people love watching videos, but the million-dollar question is if they are effective. The answer is yes. For those who use video, most say that they increase traffic to their website and have directly increased sales. What’s more, videos with calls to action usually result in more clicks. If you want to engage viewers, help them retain your message longer, and influence their decision-making, then video content should be one of your go-to tools.
Support your sales efforts with video.
Grab attention.
Video content consistently performs well on social media. If you’re using these platforms to attract new business, try adding video to your strategy.
Provide education.
Educating through video can be very effective. If you direct prospects to your website or use landing pages for cross-selling initiatives, incorporate explainer videos where relevant.
Increase communication.
The more content you have at your disposal, the more opportunity you have to communicate meaningfully with prospects. Add a video share as another step in your sales process.
Service your clients through video.
The Video Library can enhance many areas of your business, not just sales. Here are just a few suggestions for other ways to incorporate videos into your processes.
Upgrade renewal messaging.
Including videos with communications about renewals can help clients understand more about the additional coverages they should consider.
Increase value.
Your clients turn to you for advice on many topics. Show your commitment to thought leadership by having educational content at the ready.
Update your blog.
Adding to your blog is an excellent way to drive traffic to your website, and the topics in the Video Library are tailored to your audience. Consider writing an article to pair with each video, then share them as you would any other post.
Whether you’re using them for sales, service, or something else, the content in the Video Library is very useful.
The Video Library is easy to use.
With Forge Dashboard, you have easy access to use and manage the Video Library. When you log in to Forge Dashboard on your website, you can view which videos are available, as well as those that you’ve elected to share on your website. You can also watch each video to determine if it’s right for your agency’s website. If there’s a video you’d like to add to your site, you can make that request directly from Dashboard, too.
With each video, you’ll find a link that will allow you to share that video on social media, in email, or anywhere else. Whether you have that video added to a specific page or not, you will have the option to share it in other ways at your discretion. If you’d like to include all videos on one simple Video Library page, we can do that, too. Just let our Client Experience team know.
Frequently asked questions.
Do you have questions? No sweat! We’ve answered some of the more common ones below.
- What is the Video Library?
- Our Video Library is a collection of videos that can be used in many ways. You can add individual videos to coverage pages, add all videos to a single video library page, and share them on social media. You can choose which options you’d like, or you can do them all!
- Does the Video Library cost my agency anything?
- Nope! This is included with your Forge subscription.
- Can I add as many videos as I want to my website?
- You sure can! Log in to your Forge Dashboard to see which videos are available, then reach out to our Client Experience team so we can help.
- Can I change the content of the video?
- The videos are available as-is, and they are not able to be changed in any way.
- Can I change the design of the Video Library page?
- Generally, no. If you’d like to add some text above or below the actual Video Library or change the main image on the page, our Client Experience team can do that for you. However, this page must contain all available videos, and the appearance of the boxes cannot be altered.
- On the social sharing link, can I add my own text, image, or information to the page?
- The social sharing pages are automatically generated, and they cannot be changed.
Make the most of the Video Library.
The best way to get the most value out of the Video Library is to use it! Take some time to familiarize yourself with the content, then brainstorm ways in which you could use them. Think about your social media strategy, the marketing campaigns you’ll be running, and how you approach renewals. Be sure your entire agency knows these videos are available to them to share as well.
The Video Library is full of engaging content that is sure to attract attention. Get creative and put these videos to work in every facet of your business!
Manage Your Website on Dashboard
Log in to the dashboard to manage your website, use our tools and features, and learn more about Forge.
Need more assistance? Reach out to our Client Experience team at team@agencyrevolution.com or (800) 606-0477.