Learn how and why you should add a DMARC record into your DNS zone to help email deliverability.
When thinking about email deliverability and authenticity, DMARC is a key component to help ensure your emails from Fuse hit your customers’ inboxes. While the implementation of a DMARC record is not currently required to use Fuse, it is highly recommended as an emailing best practice.
What is DMARC?
DMARC is an email deliverability protocol that helps email providers know the emails coming from your domain are really you–they help prevent something referred to as “spoofing.” If you’ve ever received an email that looks like it’s from a major, well-known business, but something felt off and it turned out to be a scammer, that email was “spoofed.”
DMARC helps maintain your business’ brand identity while also helping to improve email deliverability by remedying email authentication issues and protecting your email domain’s sending reputation.
Why should I care about DMARC?
Big email providers like Gmail and Yahoo–the providers your customers use when they’re checking their inboxes for your Fuse emails–are starting to bear down and look for a DMARC record before letting emails pass into inboxes. DMARC is becoming an emailing industry standard.
If you want your emails from Fuse to have a higher chance of landing in customer inboxes, you should consider adding a DMARC record to your sending domain.
How do I get and add a DMARC record?
While Agency Revolution cannot generate a DMARC record for you, DMARC records are free to generate yourself, and can sometimes be included with your domain plan. As well, implementation can be handled by you or your IT team.
To generate a DMARC record yourself, you’ll want to use a trusted DMARC generator. Alternatively, if you use GoDaddy or a similar service, they may offer a DMARC generator of their own. A DMARC record is made up of a few important tags. Here is a great external summary of each of these tags.
Once you’ve generated your DMARC record for the domain from which you’re sending emails, the last step is to add that record into your DNS zone. This step requires you to have access to your registrar, typically GoDaddy, Network Solutions, Blue Host, or another major provider.
If you’re unsure of your registrar, we recommend speaking with your IT team–they should be able to help!
If you’re adding the DMARC record yourself and have logged in to your registrar, you’re going to be adding this record as a TXT record into your DNS. It will look something like the below example. Do not copy and paste this example into your DNS.
| Type | TXT |
| Host | _dmarc |
| Value | v=DMARC1; p=none |
The above example is just one of many, many different types of configurations for DMARC. We recommend you speak with your IT team to understand the variables, and check out this official DMARC resource for more information.
Set the TTL–the time it takes this record to update–to the lowest value possible.
Congratulations! You’ve successfully added a DMARC record into your DNS, upping your email deliverability and following a key emailing best practice.
If you have multiple domains from which you send emails within Fuse, we recommend adding a DMARC record into each of those domains.