What to Expect When You Sign Up for Fuse Do It For Me

Overview of Fuse Do It For Me (DIFM)

Fuse Do It For Me (DIFM) is designed to alleviate the marketing burdens faced by small to medium-sized insurance agencies. By leveraging our DIFM add-on, agencies can focus on their core business activities while our team of marketing experts handles content curation, marketing insights, and content delivery. The goal is to provide a comprehensive, hands-on solution that minimizes the effort required from the agency.

How the Program Works

When you sign up for Fuse DIFM, you gain access to a dedicated marketing team that will manage your marketing activities. This includes the creation and delivery of email and social media content. Here’s a breakdown of what you can expect:

Monthly Marketing Calendar

Each month, our Content team releases a themed Marketing Calendar. This calendar includes a variety of content, such as email campaigns, broadcast emails, and social media posts that align with the monthly theme. The themes alternate between Commercial Lines and Personal Lines to ensure a balanced focus.

Exclusive Content

Our marketing experts develop exclusive content and images each month, ensuring that you stay on top of marketing best practices and trending topics. This includes timely content and curated holiday content, which is exclusive to DIFM clients.

Content Delivery

We use the FMG platform for social media content delivery. If you already have an FMG (Agency Revolution Attract) account, we will use it to send social content. If not, we will create an account for you to facilitate this process.

DIFM Onboarding

Implementation of Fuse

Before you can start Onboarding for DIFM, you must first complete AR Fuse Onboarding if you have not done so already. Check out this article to learn more about AR Onboarding: What to Expect After You Sign Up With Agency Revolution. 

DIFM Onboarding Call

Your journey with Fuse DIFM begins with an onboarding call. During this call, you will receive an overview of how the DIFM program works, including the release of the content calendar and how to manage your preferences. We will assist with getting your social media accounts integrated during onboarding. 

Onboarding Timeline

How long does DIFM onboarding take? This depends on when you signed up for the program, but at minimum, onboarding will take approximately 3 weeks. So, if you signed up in mid-October, you would launch the program with December’s calendar, not November's. 

After Onboarding and Ongoing Support

Transition to the DIFM Team

After the initial implementation, your agency will be transitioned to the DIFM team. This team will take over the management of your marketing activities, ensuring that all content is activated and scheduled according to your preferences.

Content Calendar Release

Three weeks before the start of each month, our Content team releases the next month’s calendar. You will receive an email with the topic and a link to the calendar. Unless you specify otherwise, all items in the calendar will be activated by default.

Phone Calls

The primary purpose of these calls is to answer any questions you may have about the program and to review performance. While formal monthly or quarterly check-ins are not mandatory, they can be added if needed. 

Content Preferences

You can establish your opt-out preferences during the onboarding call. If you do not reply to the monthly marketing calendar email, we will assume you want to schedule everything. Minor content changes can be accommodated, but extensive rewrites are not part of the service.